...XYZ thought / innovation

...XYZ's Innovation Starter Pack (INSP) provides key information upfront, and importantly at a minimal cost. The INSP covers six areas depicted on the product 'roadmap' image below. They are: business strategy, intellectual property, industrial design, manufacturing, marketing and venture capital. This process usually takes six months to years to complete, but taking our INSP route compacts key milestones into only one month. This allows inventors to strategize and evaluate an idea without having to commit to high costs and lengthy timescales.

How to go about it

First off, come around to our studio in Green Point for a meeting with key development staff. The meeting will be at no charge, strictly confidential and most importantly, open and frank. We can introduce the INSP in more detail and discuss the feasibility of your idea. Please read our Non Disclosure Agreement (NDA) prior to arriving, which is available on our contacts page or by clicking here.

Create a clear development strategy

If you decide to go ahead with the INSP, the next step is to develop a short business plan and development strategy that documents the essential information required by prospective funders/investors. XYZ will provide timescales and quotes for development, manufacturing and unit costs. Our strategic partners in turn will provide information on intellectual property, marketing and price points.

Protect your idea

Our partnering legal firm will introduce various methods of protecting your idea at a discounted rate specifically to suit our INSP. Protecting your idea before commencing with design work is an important milestone to ensure your idea cannot be copied and to ensure that similar products have not already been patented.

Develop an industrial design concept

Your idea needs to be 'translated' into an industrial design format that the market and industry partners, such as investors, can fully understand. Importantly, XYZ will develop your design alongside the development strategy to ensure manufacturing processes/costs and marketing requirements are considered. As an output, we will provide a photorealistic rendering and a technical drawing illustrating primary technologies and components.

Understand manufacturing detail up-front

An important consideration when creating your development strategy is a clear understanding of manufacturing constraints. A well conceived and designed product can fail miserably if manufacturing constraints and quality standards are not met. We will connect you to our audited and reliable contractors, both in South Africa and abroad, who will provide information on manufacturing capabilities, quality standards and project costings.

Will your product sell?

New Product Development (NPD) can consume vast amounts of capital and time, and in order to manage their risk, investors will question the market acceptance of your product. To help understand successful uptake, XYZ will provide focus-group and feasibility study feedback, and our partnering firms can provide a marketing strategy at a reduced cost. Depending on the country of product deployment, we will provide you with advice on what certifications may be required, and where to obtain them.

Funding for your product

Now that your business plan has been created with accurate information and your idea protected, you need to obtain funding to develop your product. Many inventors who approach XYZ remain unaware of existing financial support available for product development. We will highlight financial models and put you in touch with private funders/investors, corporate institutions and government support/initiatives that are much more likely to take your idea seriously once they know it has been properly vetted and formulated by XYZ, and that the funding sought will realistically cover anticipated costs.

If the INSP interests you please read the points below:

1. Our free consultation is limited to a one hour meeting at our offices.

2. Pending design complexity, the cost of the INSP is limited to R10k - R20k.

3. Additional consultation outside of the INSP is chargeable at our hourly rate or on a scoped project basis.

4. If you require further information please contact us on +27 (0)21 421 7236. Alternatively complete the form below and we will follow up within 2 days.